During my time at BloomHouse marketing, I helped them reimagine their brand. Starting with their new name, I built out an array of brand styles and versions — ultimately deciding on a sleek black-and-white brand with pops of vibrant color.

The centerpiece of this brand was a new website to house all the information about BloomHouse. The site embraced modern animations and scroll effects to attract users. And those pops of color? Each one now expresses a different “service area” for the company.