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A Boy Named Barbara

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A Boy Named Barbara

An artist brand that grew into a multi-channel ecosystem — web, motion and 3D identity, social campaigns, a fashion line, and the satirical TruHomo sub-brand.

Client:

A Boy Named Barbara

Year:

2025 – Current

Url:

https://boynamedbarbara.com/

Sub-brands:

barbaraboy.com, truhomo.com

Type:

Artist brand, fashion & e-commerce

Services:

Branding, 3D Design, Web Design & Development, Motion Design, E-Commerce, Fashion Design, Photography, Concept Art

Stack:

WordPress, GSAP, Shopify

70%Designer 30%Developer

Design carried this one: branding, 3D, motion, fashion and concept art. Development handled the WordPress site and the Shopify storefront.

The Barbara Project
3D logo design inspired by Barbara’s famous gold shoes on a garden of flowers that represent the community of artists that make the music possible.
The Barbara Brand style guide for clean and clear communication across formats and platforms.
Colors, Fonts, Styles, Spacing, and Brand Do’s/Dont’s
The Barbara Project
Branding for the video series “Barbara Funks”
The Barbara Project
Branding for BarbaraBoy – it’s not merch – it’s a full line of apparel people actually want to wear.
The Barbara Project
E-Commerce store featuring the full apparel lineup. Each item was designed to be part of the A Boy Named Barbara Story
The Barbara Project
Satirical brand for TruHomo, an injection for straight men who want to become fun, loveable homosexual men.
The Barbara Project